About Me
My years living in Los Angeles, New York, London, and Sweden, along with my love of travel, have provided a broad perspective on how people live and the spaces that support them. I am well-versed in the organizing techniques of Sparking Joy, Hygge, and the Gentle Art of Swedish Death Cleaning. With a background in corporate marketing and consulting, I’ve worked across industries and cultures, giving me a unique understanding of both efficiency and design.
Now based in North Carolina, I specialize in Holistic Organizing—an approach that blends functionality with meaning. I work with clients in many stages of life: families balancing busy schedules, professionals seeking productivity, individuals with ADHD who need systems that stick, and those navigating major moves or life transitions.
If you're ready to create a home that supports who you are and where you're going, I'm here to help you take that first step.
Rebecca Hollowell
Professional Organizer,
NAPO Member,
Organize NC Vice President
Fun Facts!
Curious about the concepts behind different organizing techniques?
Sparking Joy
Japanese organizing consultant and author Marie Kondo’s method is both practical and philosophical. Its core idea is to keep only the things that “spark joy” — items that make you feel happy, inspired, or at peace — and let everything else go.
Hygge
(pronounced HOO-guh)
A Danish and Norwegian word that describes a mood of coziness, comfort, and contentment — often achieved through simple pleasures and warm surroundings.
Swedish Death Cleaning
Margareta Magnusson introduces the practice of gently decluttering and organizing your belongings while you’re alive, so your loved ones aren’t burdened later. It focuses on keeping what’s meaningful, letting go of the rest, and reflecting thoughtfully on your life in the process.